Facebook Catalogue Data Feed

StoreConnect provides a Facebook Catalogue Data Feed automatically via an automatically generated XML file. To make your feed¹ active you only need to ensure your products meet the necessary prerequisites below.

The Facebook Catalog Data Feed is a list of all products to be uploaded and kept synchronised with a Facebook Commerce Manager account.

A Facebook Commerce Manager account is the management platform for the Facebook network including Facebook Marketplaces and Instagram.

Note, we also automatically generate a Google Merchant feed.

Prerequisites

To have a product show up in the merchant feed, the following must be true of each product:

1. It must be active
2. It must not be deleted
3. It must have an available on date in the past
4. It must have no discontinued at date or if present, it is in the future
5. It must have “Sync to Google” selected in the product page
6. It must have a price greater than $0
7. It must have an image
8. It must have a meta title
9. To show shipping, it must have shipping options defined

Once all requirements have been met, the product will show up within 6 hours in the /merchant_feed/facebook.xml file on your store site.

What is the merchant_feed/facebook.xml file?

This is a file StoreConnect automatically generates once a day and is accessible via the below URL. When downloading, use your browser’s ‘Private Mode’ to ensure you get the most current version otherwise you could be downloading an older version from your cache.

https://store.example.com/merchant_feed/facebook.xml

Note, each store will have its own separate feed file.

This file is used by Facebook to promote your StoreConnect products to the Facebook network via the Facebook Commerce Manager.

The feed generates a file that looks like this:

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:g="http://base.google.com/ns/1.0" version="2.0">
  <channel>
    <item>
      <g:id>01t2u0000003ubFBAQ</g:id>
      <g:title>Our Amazing Product</g:title>
      <g:google_product_category>Electronics &gt; Video &gt; Televisions &gt; Flat Panel Televisions</g:google_product_category>
      <g:product_type>Consumer Electronics &gt; TVs &gt; Flat Panel TVs</g:product_type>
      <g:link>https://store.example.com/products/your-product-slug</g:link>
      <g:image_link>https://image-link.example.com/example.png</g:image_link>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
      <g:price>799.95 AUD</g:price>
      <g:sale_price>699.95 AUD</g:sale_price>
      <g:brand>Product Brand</g:brand>
      <g:mpn>PRODUCT-CODE</g:mpn>
      <g:description>If you're looking for an &gt;em&lt;LED TV&lt;/em&gt;, this is the one to buy. It's an impressive model that offers great picture quality &amp; performance, as well as a ton of extra features. It looks fairly sleek &amp; will not stick out when wall-mounted.</g:description>
      <g:shipping>NZ::Standard Shipping:14.95 AUD,AU::Standard Shipping:14.95 AUD</g:shipping>
      <g:shipping_weight>0.2 kg</g:shipping_weight>
      <g:shipping_length>21 cm</g:shipping_length>
      <g:shipping_width>15 cm</g:shipping_width>
      <g:shipping_height>4 cm</g:shipping_height>
    </item>
  </channel>
</rss>

The following table shows which attributes set each field.