Google Merchant Feed

StoreConnect supports Google Merchant Feed automatically via an automatically generated XML file. To make your feed¹ active you only need to ensure your products meet the necessary prerequisites below.

The Google Merchant Feed is a list of all products to be uploaded and kept synchronised with a Google Merchant Center account.

A Google Merchant account is the management platform for the Google Shopping network, a Google-hosted marketplace for many types of products.

• Learn more about Google Shopping
• Visit Google Shopping

Note, StoreConnect also automatically generates a Facebook Merchant Catalog Data Feed.

Prerequisites

To have a product show up in the merchant feed, the following must be true of each product:

1. It must be active
2. It must not be deleted
3. It must have an available on date in the past
4. It must have no discontinued at date or if present, it is in the future
5. It must have “Include in Merchant Feed” selected
6. It must have a price greater than $0
7. It must have a meta title
8. It must have an image
9. To show shipping, it must have Shipping options configured

Once all requirements have been met, the product will show up within 6 hours in the /merchant_feed/google.xml file on your store site.

What is the merchant_feed/google.xml file?

This is a file StoreConnect automatically generates and is accessible via the below URL. When downloading, use your browser’s ‘Private Mode’ to ensure you get the most current version otherwise you could be downloading an older version from your cache.

https://store.example.com/merchant_feed/facebook.xml

Note, each store will have it’s own separate feed file.

This file is used by Google to promote your StoreConnect products to the Google Shopping network via the Google Merchant Center.

The feed generates a file that look like this:

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:g="http://base.google.com/ns/1.0" version="2.0">
  <channel>
    <item>
      <g:id>01t2u0000003ubFBAQ</g:id>
      <g:title>Our Amazing Product</g:title>
      <g:google_product_category>Electronics &gt; Video &gt; Televisions &gt; Flat Panel Televisions</g:google_product_category>
      <g:product_type>Consumer Electronics &gt; TVs &gt; Flat Panel TVs</g:product_type>
      <g:link>https://store.example.com/products/your-product-slug</g:link>
      <g:image_link>https://image-link.example.com/example.png</g:image_link>
      <g:condition>new</g:condition>
      <g:availability>in stock</g:availability>
      <g:price>799.95 AUD</g:price>
      <g:sale_price>699.95 AUD</g:sale_price>
      <g:brand>Product Brand</g:brand>
      <g:mpn>PRODUCT-CODE</g:mpn>
      <g:description>If you're looking for an &gt;em&lt;LED TV&lt;/em&gt;, this is the one to buy. It's an impressive model that offers great picture quality &amp; performance, as well as a ton of extra features. It looks fairly sleek &amp; will not stick out when wall-mounted.</g:description>
      <g:shipping>
        <g:country>AU</g:country>
        <g:service>Regular Australia Post Shipping</g:service>
        <g:price>10.00 AUD</g:price>
      </g:shipping>
      <g:shipping_weight>0.2 kg</g:shipping_weight>
      <g:shipping_length>21 cm</g:shipping_length>
      <g:shipping_width>15 cm</g:shipping_width>
      <g:shipping_height>4 cm</g:shipping_height>
    </item>
  </channel>
</rss>

The following table shows which fields attributes come from.