Product Structured Data

StoreConnect automatically embeds a product structured data set into your product show page every time the page loads. This is injected within a <script type="application/ld+json"> field after your product show page content.

And will look something like this:

<script type="application/ld+json">
  {
    "@context": "http://schema.org/",
    "@type": "Product",
    "sku": "PRODUCTCODE",
    "gtin": "PRODUCT UPC",
    "image": ["https://example.com/image1.jpg", "https://example.com/image2.jpg"],
    "name": "Product Display Name",
    "description": "Product Description",
    "brand": {
      "@type": "Brand",
      "name": "Brand Name"
    },
    "offers": {
      "@type": "Offer",
        "itemCondition": "http://schema.org/NewCondition",
        "availability": "http://schema.org/InStock",
        "price": "99.00",
      "priceCurrency": "AUD",
      "url": "https://mystore.example.com/products/product-slug"
    }
  }
</script>

In generating this, the following fields are used:

Structured Data Field	Source
`sku`	`Product2.ProductCode`
`gtin`	`Product2.s_c__UPC__c`
`images`	Array of product image URLs
`name`	`Product2.s_c__Display_Name__c`
`description`	`Product2.s_c__Search_Description__c`
`brand[name]`	`Product2.Brand_Id__c.Name`
`offers[@type=Offer][itemCondition]`	`Product2.s_c__Condition__c`
`offers[@type=Offer][availability]`	See below on Availability Calculation
`offers[@type=Offer][price]`	The Product Sale Price if present otherwise the List Price
`offers[priceCurrency]`	`s_c__Store__c.currencyisocode` for multi-currency orgs or `s_c__Store__c.s_c__Currency__c`
`offers[url]`	URL that the product is available on the website

Availability Calculation

The availability can be set to either In Stock or Out of Stock.

A product is shown as in stock if all of the following are true:

It has an s_c__Available_On__c in the past
It has a price and that price is not hidden
It has available inventory or has s_c__Track_Inventory__c unchecked
It has no s_c__Discontinued_On__c value or it exists and is in the future
It has any variant with all of the above

Price Calculation

The price shown is set to the price or the sale price if present.

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