AB Split Testing of Web Pages
Digital marketing has many tools with which to define and produce the best possible user experience.
One of these tools is called, “A/B testing” also known as “split testing”.
Assuming your audience was consistent, A/B testing offers two alternative page designs. So, half of your audience would see page design “A” and the other half would see page design “B”. The desired goals (purpose) of each would be measured and the page with the most goals attained is the design considered more fit for purpose.
StoreConnect and A/B Testing
Whilst StoreConnect does not natively support A/B testing of your web pages there are many tools in the market that can work with StoreConnect to offer specialised results.
Google Optimize, is a specialised A/B testing tool that integrates directly into Google Analytics.
Google Optimize features include:
note: features quoted direct from source URL
A/B tests, or A/B/n tests, let you test multiple versions of the same web page to learn which page works best for your users
A WYSIWYG (What-You-See-Is-What-You-Get) website editor, so you can quickly and easily create variants of your web pages without any recoding — just click to edit
Clear, action-oriented experiment results help you make smarter decisions for your entire business
Understand the impact of your experiment by using the results to segment your Analytics data. See how your experiment affects new visitors, returning high-value customers, or any other segment of users
Visit the Google Optimize website for a list of all available features and find out if this product suits your needs.
Some A/B Test platforms require the insertion of code blocks into your StoreConnect web page/s which is possible.
Find out more about Adding Third Party Integrations, Widgets and Code Blocks into your StoreConnect web pages.
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